A presentation is judged to be good to the extent that it is good for something.

Most business presentations are delivered for two reasons: to help an audience make a decision or a prediction. “We should hire this law firm,” is a decision. “We expect to face competition within six months,” is a prediction. Therefore, a good presentation is one that facilitates a wise decision, or an accurate prediction.

Presentation skills can only be considered good if they contribute to better outcomes for the audience. Their value lies in what they create, not in their creation.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.  Sign up for our presentation tips and learn more about us at http://www.simswyeth.com/.

First, when you look at your listeners (one at a time) you are paying attention to them. People love to have attention paid to them, and are more likely to pay you back with their attention.

Second, when you watch their faces, especially at the ends of your statements, you can see their expressions, and react accordingly. Your monologue thereby becomes a dialogue, which gives you greater influence.

Third, when you look at your listeners, you display belief in yourself and your point of view. Belief is infectious. It makes you more persuasive.

Look at your listeners. See your listeners. And notice what you see.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.  Sign up for our presentation tips and learn more about us at http://www.simswyeth.com/.

Disney calls its employees cast members. That’s a generative analogy. It makes everyone realize when they’re at work, they’re on stage; It literally generates altered behavior.

The New York Jets football team changed the name of the Red Zone to the Money Zone, which awakened their capacities to score.

Some in Washington use the term food scarcity in place of starvation. The former generates the image of a glitch in the mechanics of the free market; the latter is a different picture.

And most of us don’t like to change but we are willing to grow or develop.

Speak to generate images that generate desired behavior.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.  Sign up for our presentation tips and learn more about us at http://www.simswyeth.com/.